For years working from home carried a stigma in the UK, labelled by
most organisations as unproductive, difficult and unrealistic.
Though the rise of cloud- based technologies was slowly increasing
its prevalence, a company was seen as flexible if it merely allowed
employees to work from home once a week or leave the office early on
a Friday.
The pandemic transformed perceptions. Forced to embrace home working
to maintain operations through lockdowns, companies and employees
began to see it in a new light. In a study last year by Prolific,
76% of working adults in the UK reported an improvement in their
perceptions of working from home, suggesting the stigma had all but
diminished.
Despite the steep learning curve, by and large the remote working
experiment showed that employees were productive and felt empowered
outside of a traditional office-based structure. Leaders
subsequently opened dialogue with their employees on how the
workplace should look post-pandemic, with many committing to
embracing hybrid work.
The global war for talent has been an additional accelerant. In the
first quarter of this year, there were more job vacancies than
unemployed people in the UK for the first time since records began.
Employees have a louder voice than ever and many are using it to
demand a better work-life balance.
“The workplace is no longer static. Offering remote work when
feasible makes sense,” says Kate Garbett, vice-president UK and
Ireland at staffing and talent solutions company Adecco. “It can be
a powerful way to grab the attention of candidates who value this
flexibility and it can also let employers tap into underemployed
demographic groups. These include people with caring
responsibilities or priorities out of work, like parents or older
workers.”