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Social Media Managers are responsible for the curation of a company’s or organization’s social media presence. Among other things, daily tasks might involve creating and scheduling posts, responding to comments and messages, and analyzing the performance of campaigns. Working as a social media manager comes with a number of challenges, not least keeping up-to-date with the constantly evolving social media landscape, so being familiar with the online world is a must. It’s also important to be able to effectively communicate a company’s brand identity through social media, while also engaging with the audience and building a genuine community.
Being a Public Relations (PR) executive can be both challenging and rewarding. Depending on their speciality, PR executives manage the public image and reputation of a company, organization, or individual, and their main responsibilities will include drawing up PR strategies, writing press releases, managing media relations, and organizing events. Like many areas of the media industry, PR is constantly evolving, so effective PR execs need to be on top of the latest tools and techniques available. In terms of soft skills, PR executives need to be flawless communicators, strategic thinkers, and highly adaptable to work in this fast-paced and dynamic field.
Successful Communications Managers need to have excellent strategic thinking abilities, an in-depth understanding of the latest and past trends in different media channels, and above all else must be highly creative. Working as a communications manager, you’ll be overseeing all of the outward-facing documents and imagery of a company or brand, and liasing closely with other related teams (such as social media) in order to ensure the public perceive the company in a consistent and positive way. Int he modern world, communications managers also need to be available 24/7 to deal with unforeseen PR events before they get out of hand.
If you’re passionate about sports and love to travel, being a sports journalist could be a great option for you. Within the field of sports journalism, there’s a diverse range of roles available from article writing to live event coverage, interviewing, and punditry. This means that a good sports journalist needs to hone a number of different skills, including capturing excitement and drama with compelling writing, insightful question design, and in depth analysis in the sports you specialise in. It’s a fun field to work in, but sports journalism is high pressure and time sensitive, with content needing to come out immediately after a result or as soon as the news breaks.